Muesli's name on screen as it is announced first runner-up at the Shard Startup Summit 2026
The moment Muesli was called as first runner-up, out of eight teams.

In March, we built Muesli in three days at the Google x NatWest hackathon and finished Top 4 out of 26 teams. I ended that post saying we’d walked away with a product worth building further. The Shard Startup Summit 2026 was the first test of whether we meant it.

We finished as first runner-up, out of eight teams.

The summit

The summit was organised by the Warwick Entrepreneurship Club and held at The Shard, in the WBS London space. The morning was panels: how companies scale, how founders turn investor interest into actual commitment, and where AI is heading in fintech. The room had people worth listening to: Ambarish Mitra, Simon Barnes, Alexander McLeod, Sanjiv Patel, Santhosh Palavesh, and Karen Rudich, with Harry Nijjar moderating. Then eight teams pitched to a panel of investors and industry leaders.

Pitching a business

Pitching Muesli this time felt different from the hackathon, and the difference is worth writing down. At Google, we were pitching a build: here’s what we made in three days, here’s the problem it solves. At the summit, we were pitching a business. Same product, but the questions change. Who pays for this? What happens when a bigger platform copies it? Why you, why now? A demo doesn’t answer any of that. You have to.

The pitch itself hasn’t changed at its core: job searching shouldn’t need five different tools and a pile of spreadsheets just to stay organised. Applications in one place, deadlines in one place, follow-ups in one place. Muesli does the organising so you can spend the time actually applying.

The judges’ question

The first runner-up certificate presented to the Muesli team
The runner-up certificate: proof that the problem was worth pitching twice.

During the Q&A, one of the judges asked us a question I have not stopped turning over:

Why is this not already in the market?

a judge at the Shard Startup Summit 2026, during our Q&A

I’ve thought about that question a lot since. On one hand, it’s the nicest thing a judge can say: nobody in the room needed convincing that the problem exists. Everyone has either lived a messy job hunt or watched someone go through one. The gap is visible. On the other hand, the question has a second edge: if the gap is that obvious, you need a serious answer for why nobody has filled it yet, and why you’re the team that will. We have a partial answer today. Making it a complete one is the work ahead.

Where this goes

Everyone gathered together at the Shard Startup Summit 2026
The Shard, London (WBS London), with the Warwick Entrepreneurship Club.

Muesli started as a three-day hackathon project. Two competitions later, it has a finalist finish, a runner-up trophy, and a growing list of hard questions we want to answer. That feels like the right direction.


Originally shared as a short post on LinkedIn.